Cookie Policy

How we use cookies to improve your experience.

Last Updated: March 18, 2026

This Cookie Policy explains what cookies are and how StartupBros LLC ("we," "us," or "our") uses them on the startupbros.com website.

What Are Cookies

Cookies are small text files stored on your device when you visit a website. They help us remember your preferences and understand how you use our platform. Some cookies are essential for the website to function, while others help us improve our services.

Cookies We Use

Essential Cookies

Required for the Service to function. These handle authentication, session management, and security. They cannot be disabled without impairing core functionality.

CookieProviderPurposeDuration
sb-*-auth-tokenSupabaseAuthentication sessionSession
cookie_consent_statusFirst-partyRemember your cookie consent choice (localStorage)Persistent
__stripe_midStripePayment fraud prevention1 year
__stripe_sidStripePayment session management30 minutes

Functional Cookies

Remember your preferences such as theme (light/dark mode), sidebar state, and other UI settings.

Analytics Cookies

Help us understand how visitors interact with the platform. These cookies require your consent in jurisdictions where applicable.

CookieProviderPurposeDuration
ph_*PostHogProduct analytics and A/B test assignment1 year
_gaGoogleDistinguish unique users2 years
_gidGoogleDistinguish unique sessions24 hours

Advertising and Retargeting Cookies

Used to measure the effectiveness of our advertising campaigns and build audiences for future campaigns. These cookies require your consent in jurisdictions where applicable.

CookieProviderPurposeDuration
_fbpMetaBrowser identification for ad measurement and retargeting90 days
_fbcMetaClick attribution from Meta ad clicks90 days
_gcl_awGoogleClick attribution from Google ad clicks90 days

Affiliate Tracking Cookie

Our affiliate program uses a first-party cookie classified as a performance cookie because it measures the effectiveness of affiliate referral campaigns. It does not track you across other websites. This cookie requires your consent under the ePrivacy Directive and is only set after you accept cookies via our consent banner.

CookieProviderPurposeDuration
affiliate_visit_idFirst-partyAttribute your visit to the referring affiliate for commission calculation. Contains a random UUID only.60 days

Legal Basis: This cookie requires your consent under the ePrivacy Directive (Directive 2002/58/EC, Art. 5(3)) and GDPR Art. 6(1)(a). It is only set after you accept cookies via our consent banner. If you decline cookies or withdraw consent, this cookie will not be set, and affiliate attribution will not function for your visit. You can withdraw consent at any time via the cookie preferences link in our footer.

Marketing Cookies

Used to track the effectiveness of specific marketing campaigns, including discount code tracking cookies that associate a promotion with your session.

Managing Cookies

We show a consent banner when required by law (for example, in the EU). You can accept or reject non-essential cookies through this banner at any time.

You can also control cookies through your browser settings. Most browsers allow you to refuse or delete cookies. The method varies by browser — check your browser's help documentation for instructions. Note that disabling essential cookies may prevent the Service from functioning correctly.

For more information on managing cookies, visit www.aboutcookies.org.

Server-Side Tracking

In addition to cookies, we use server-side conversion tracking (Meta Conversions API and Google server-side tagging) to measure the effectiveness of our advertising. Server-side tracking operates independently of browser cookies and may send hashed (non-reversible) data to advertising platforms when you complete a purchase. This processing is based on our legitimate interest in measuring advertising performance.

Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. Please revisit this page regularly to stay informed about our use of cookies.

Contact Us

Questions about our cookie practices? Contact us at support@startupbros.com.

Questions about this document? Contact us at support@startupbros.com

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